IP Strategy

Even the longest journey starts with a first step - given that you know where you're heading.

What? How? Where and when? BSS Pakistan’s IP Strategy service delivers answers to the basic, but most important questions. First, we help you understand what your company’s corporate strategy really means for your IP. Second, we adjust your IP strategy according to these results and help your company’s business model to create the most value with its intellectual assets.

Whether you are an established company or an innovative entrepreneur, you need a long-term and targeted IP strategy that can transform your ideas into a marketable product. However, an IP strategy is about more than just protecting your patent, trademark or design. Used properly, an IP strategy can help you to obtain new investors and increase the company’s overall value.

In other words, there are several good reasons for establishing an IP strategy. With a good IP strategy, you are able to identify new business opportunities for your company and achieve a stronger position in the market. An IP strategy is also about analyzing your competitors’ existing IP activity, which allows you to develop a strategy while avoiding unpleasant infringement cases.

IP strategy originates from your business plan. The critical step is linking IP strategy and IP planning with your business goals. We can help you to effectively define your Crown Jewels® that support those goals.

Many IP firms talk about strategy when they actually mean tactics. We believe that strategy is the ‘why and what’; tactics are the ‘how and where’. Our attorneys and business managers really understand IP strategy at the highest level and can advise you on making your IP strategy as robust and business focused as possible.

Making your IP strategy robust is very important if you want to get maximum protection and commercial benefit from your IP assets.

Vision and mission

What do you want to achieve with your IP? And how will you reach these goals? It often helps to have a partner to find answers to those questions.

Roadmap

An IP strategy only adds value if it indicates a clear direction. We support you by defining clear goals with a roadmap that shows the way.

Resources

What is required for you to reach your IP goals? A comprehensive strategy also needs to tell you what you need to reach it.

From concept to operation

A strategy adds value if it is developed by someone who knows about operative businesses. Brands Security Services of Pakistan’s strategies are made for real life, not just for the tray.

To discover more about the benefits of defined IP strategy, please contact us via our contact form

Strategy – an answer to what you should not do

Your Intellectual Property is supposed to secure the future of your company’s performance. But what is it, you actually want to invent or protect? And how? In what regions of the world? And how much of it should be outsourced? Benefit from the experience of Brands Security Services of Pakistan combines all professional qualifications and all the experience needed for the management of IP. The world’s only IP full service provider has the answers to those questions – as we really cover all aspects of IP.

Choose the best partner from the start: BSS Pakistan knows everything about the global management of IP, from strategy, organization and processes right down to operations. When you think about your IP strategy: Why be satisfied with less?

IP Strategic management

Identifying what IP you possess and its monetary value is vital. Your IP should be directly correlated to your strategic brands and/or core science and technology as laid down in your business plan. However, performing this analysis can be daunting and time consuming. That’s why organisations facing similar day-to-day pressures as you welcome the opportunity for us to assist them. We start by examining your business plan and any associated marketing or technology/R&D plans. We then perform IP audits. Imagine if we unlocked previously-unrealized value in your IP? (Actually, it does happen!)

We’ll also advise and support you to implement IP harvesting processes within your organisation. Why’s that useful? It comes back to understanding all your important and proprietary knowledge and knowhow. And making sure it can be legally protected to the maximum extent.

From this we can collaborate on an IP filing programme. To do this we use IP landscaping tools and knowledge of your competitors’ IP to give you maximum possible control over competition in your target markets.

IP asset management and monetization

IP is an intangible asset: you can’t touch it or hold it. Other intangible assets include these:

• Goodwill
• Brands and brand equity
• Business knowhow

Because all intangible assets have monetary value, we can quantify what your IP is worth. Once we know this, it may be considered an asset for financing purposes. We collaborate with Inngot, who provide user-friendly IP asset identification, valuation and asset management consultancy. Please ask for more information.

Competitor analysis

To assess your market standing and create a dominant market position, you must understand any competitor IP that may hinder you.

We regularly do competitor IP analysis for clients’ core IP assets. Then we recommend a protection strategy to optimise their business advantage. Trust us; doing this really is as important as any trade mark search or patent search.

We can also help you synchronise IP filings with product development and launch cycles to ensure maximum protection and market impact.

Funding for IP

If you are a start-up business, developing innovation can be daunting and funding is often required. We can advise on funding sources that may be useful. You’ll find more information about organisations that may be helpful on our Funding Advice Hub Page.

Setting your IP budget

We also offer IP budget planning advice to help you plan, set and manage realistic intellectual property budgets.

IP budgeting can be difficult due to uncertainty about the required investment. We draw on our long experience to advise on setting up an optimum budget planning process. We can also give you accurate cost estimates for your IP’s lifecycle.

Let’s have a chat about your IP strategy

We take away the hassle and worry and get this vital strategic task off your to-do list. Let’s have a no-obligation chat about the benefits.

To discover more about our IP strategy services, please contact us via our contact form