KARACHI: To mark the World Intellectual Property Day, the Karachi Chamber of Commerce & Industry in collaboration with Brands Foundation organized and conducted a seminar on “IP Transformation in Pakistan” on Wednesday, April 24, 2019. President KCCI - Junaid Esmail Makda presided over the seminar while President Intellectual Property Association of Pakistan – Tarik Feroze, CEO – Brands Foundation, Shaikh Rashid Alam, Additional Director – Directorate of Customs IPR Enforcement, Sajjad Hyder Jhinjhin, Assistant Controller Patents – IPO-Pakistan, Saima Kanwal and IP Theft Investigation Consultant – Muhammad Qaiser, also spoke on the occasion. An honorable crest of KCCI, was presented by Junaid Esmail Makda, President to all the guest speakers. The honorable speakers were then presented the Certificates of Acknowledgement by President - Intellectual Property Association of Pakistan, Mr. Tarik Feroze, President - Karachi Chamber of Commerce and Industry, Mr. Junaid Esmail Makda and CEO – Brands Foundation, Mr. Shaikh Rashid Alam, in recognition of their valuable contribution in promoting the Awareness of Intellectual Property in Pakistan.This was followed by the Inauguration of National IP Drive and celebration of World IP Day 2019 by cutting a Celebratory cake. This was henceforth decided that the KCCI Business Community alongside IPO Pakistan and Brands Foundation shall collectively play a role in supporting the interests and nourishing the movement of Intellectual Property awareness and transformation in Pakistan. On April 26 of every year, countries around the world celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.