Hospitality & Travel

IP goes to the very heart of the concept of business "goodwill" and business value, whether of the hotel owner, hotel operator or hotel franchisee, and is perhaps most commonly associated with the trade mark or brand used by a hotel. However, this is just one, albeit very important aspect of IP. There are many others.

It is important for hotel industry participants to understand IP because IP is important to the value of a hotel businesses and brands and can give rise to serious liabilities.

IP issues commonly arise in the hospitality industry because IP is an important business asset for owners and operators. Owners who own and operate hotels need to be concerned about IP to protect their business goodwill and value. Operators of hotels are concerned to protect their brands, operating systems and confidential information because these are key elements of their business goodwill and value. Hotel Owners who employ Operators or take franchises are licensees of IP and need to be concerned that they understand the nature and extent of their obligations and liabilities in relation to the IP they licence and use. These are all important matters which deserve careful consideration and monitoring; and this is where Brands Security Services of Pakistan can help your company.

We have experience working with a lot of clients in the Hospitality & Travel Industry, you should have a chat with ourIP consultant or another team-member here to see how we can help. Can you afford not to harness our skills and experience to your advantage in this specialized field?