Media & Entertainment

IP and entertainment industry IP plays to our strengths. Similarly, with Content IP and Licensing – from scripts, set design and storyboards, to trade marking, copyright and design rights. Trust us: whatever your role in entertainment, you’ll eventually face intellectual property rights (IPRs) challenges.

Media and advertising are a creative process and often involves unique works and technology that give rise to certain protectable intellectual property rights of the client and/or their competitors. We advise clients regarding advertising and media from an IP perspective for print, radio and television broadcasts, art, graphics, music, videos, slogan, sound telemarketing, text messaging, emails and web-based advertising, including the software engine behind any digital advertising.

Good advertisement techniques are a target of imitators, hence the need for IP rights. Businesses need to be aware of the IP rights that can come into play when creating content for an advertisement or running an advertising campaign. We advise clients regarding their and their competitors' creative content, all of which may be protectable by way of copyright. We also advise on branding efforts, some of which may be protectable by trademark, trade dress, design trademarks and/or industrial designs, and on digital advertising, which may involve technology that is protectable by way of IP. We also advise clients regarding rights of publicity and privacy as they relate to IP.

We can assist in matters involving unfair advertising methods, including false advertising claims, false endorsement of products, deceptive packaging, dishonest promotions or marketing, as prohibited by unfair competition laws.

Make The Most Of Your Entertainment Ip Assets

We’ll be there for you. While you focus on the production and commercial aspects of entertainment, we’re behind the scenes looking after your IP assets.

While you focus on building your entertainment business, our IP team applies its extensive experience with entertainment brands. Beneath the stage and behind the curtain, we understand your industry and its intellectual property challenges. And we can prove it.

The entertainment industry keeps evolving, with new creative expression, crossover between media and opportunities for commercial realization. Not least in intellectual property, where the complexities only look set to increase. Whether you’re an established entertainment brand or an up and coming independent film-maker, IP rights shape your journey. Fortunately, from first creative vision to opening night and beyond, our experienced IP teamis in the wings.